I’m flying Virgin Blue from the Gold Coast to Sydney tomorrow. I was just on their web site checking something when I came across a bit of news on one of their pages.
How we got our name
“We asked Australians to put forward ideas in a radio station competition and were overwhelmed with over 3,200 responses.
The name Virgin Blue was chosen after rigorous consideration – an outstanding choice because it personifies us perfectly.”
Actually I don’t think that’s quite right
I subscribe to a magazine called AdNews. And a story a month or 2 ago quoted an agency associated with Virgin Blue as saying they actually came up with the name and then went to the public to ask for their input.
They never had any intention of selecting a new name – they just wanted a nice PR story.
And it is a nice story. Some guy thinks he picked the already selected name, and he gets free flights forever.
That’s the Virgin Blue way. Smart, innovative, aggressive.
What can you do to make the news?