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Reassurance at its best

October 28, 2003 by Brendon Sinclair Leave a Comment

We have 5 real estate agents within about 30 metres of the office. I was killing some time waiting for someone outside the office the other day when I happened to take a good look at their window displays.

They were all the same – except for one

4 out of 5 agents had only photos and descriptions of their properties. The last agent had that…..but he had a whole lot more!

This last agent has about 10 different reports viewable from outside his office – and these reports included:

  • number of sales per month for the past year
  • median sale price per month for a year
  • mortgage interest rates for the year
  • areas of best growth
  • trends within the local area
  • and lots more

Reading the agents’ windows made me very aware that I would almost certainly go further with the informative agent. Buying a house is a huge step for anyone. Having all this information that justifies the purchase price to a large extent provides the potential buyer, I’m sure, with a big sense of security.

It’s no surprise that this agent is the most successful out of the 5 in the area.

Justify your price. Remove the perceived risk. Make more sales.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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