We have 5 real estate agents within about 30 metres of the office. I was killing some time waiting for someone outside the office the other day when I happened to take a good look at their window displays.
They were all the same – except for one
4 out of 5 agents had only photos and descriptions of their properties. The last agent had that…..but he had a whole lot more!
This last agent has about 10 different reports viewable from outside his office – and these reports included:
- number of sales per month for the past year
- median sale price per month for a year
- mortgage interest rates for the year
- areas of best growth
- trends within the local area
- and lots more
Reading the agents’ windows made me very aware that I would almost certainly go further with the informative agent. Buying a house is a huge step for anyone. Having all this information that justifies the purchase price to a large extent provides the potential buyer, I’m sure, with a big sense of security.
It’s no surprise that this agent is the most successful out of the 5 in the area.
Justify your price. Remove the perceived risk. Make more sales.