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Not everyone has heard of you

October 29, 2003 by Brendon Sinclair Leave a Comment

I’m flying to Melbourne tomorrow (2,000 kms away) to see some clients . I organised everything at 2 pm today (5.05 am flight – that’ll teach me for leaving it to the last minute!).

I booked my flight, 2 nights accommodation and a hire car all within a matter of minutes using that wonderful medium called the Internet.

When I was booking the accommodation, one of the team here asked how I found the place I was staying at. Simple, I said:

“Everyone knows about Wotif. I went there.”

“Where?” she said.

It seems not everyone does know about Wotif!

Many companies make the assumption that people know about them and their services. That assumption is closely followed by a reduction in marketing. Inevitably followed by a reduction in business.

Make your marketing a consistent, regular thing. That helps to brand your business and before you know it, everybody will know about you!

BTW, Wotif is a user-friendly web site that provides reduced rates for stays in a huge number of hotels/motels. Many of our resort clients use Wotif to sell room nights that would otherwise be empty.

Using Wotif is, I believe, a major strategic error by hotels and motels. It will drive the prices down and condition the consumer to buy on price everytime. And give them an expectation of large discounts for booking at the last minute.

But it’s a great site for anyone searching for accommodation at a big discount.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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