I’m flying to Melbourne tomorrow (2,000 kms away) to see some clients . I organised everything at 2 pm today (5.05 am flight – that’ll teach me for leaving it to the last minute!).
I booked my flight, 2 nights accommodation and a hire car all within a matter of minutes using that wonderful medium called the Internet.
When I was booking the accommodation, one of the team here asked how I found the place I was staying at. Simple, I said:
“Everyone knows about Wotif. I went there.”
“Where?” she said.
It seems not everyone does know about Wotif!
Many companies make the assumption that people know about them and their services. That assumption is closely followed by a reduction in marketing. Inevitably followed by a reduction in business.
Make your marketing a consistent, regular thing. That helps to brand your business and before you know it, everybody will know about you!
BTW, Wotif is a user-friendly web site that provides reduced rates for stays in a huge number of hotels/motels. Many of our resort clients use Wotif to sell room nights that would otherwise be empty.
Using Wotif is, I believe, a major strategic error by hotels and motels. It will drive the prices down and condition the consumer to buy on price everytime. And give them an expectation of large discounts for booking at the last minute.
But it’s a great site for anyone searching for accommodation at a big discount.