I’m just about to speak with a Financial Management guy who has set up a (terrific) web site and wants some strategic and general web advice I’ve been thinking of the way to differentiate him from his competitors on his web site when I saw he had this quote posted: at the top of a […]
Tailored Media Blog archives for review - page 71 of 97
Check out our extensive articles within our blog categories below.
Online Video Production Set To Make Money
There is tons of user generated content being added to sites – think Google Video, MySpace, You Tube – right now, along with a tremendous growth in video blogging. Whilst no-one (of the smaller video producers) has quite figured out to generate consistent revenue from it yet, there are huge opportunities out there in Internet […]
Where You Can Read Our Old Stuff
I’ve written a blog post pretty much everyday for the past 3 and a bit years. There’s a whole range of things I’ve written about and everything is easily accessible via the ‘Archive’ section. That’s at the top left of this page – just select a month and you can read everything I wrote for […]
And Here’s A Great Example Of What I Just Said
Funny how these things happen just after I write about them. I’m a member of the ‘The Lord’s Taverners’ – a cricketing charity group who raise funds for disadvantaged and underprivileged youth. One of the ways the charity raises money is via raffles. In the mail today I received a letter with a raffle ticket […]
It’s Not About The Design Stupid!
A recent web site we did was a simple redesign and then we started on the content. Main heading: Stated The Offer Sub Heading 1: Promise Of Free Stuff If The Visitor Buys Sub Heading 2: Testimonial The site had been going a year and had never made a sale. Results – From 0 Sales […]
Here’s How To Get Guaranteed Top Search Engine Listings
Getting top search engine rankings can be an enormous business boon – not only for direct sales or leads, but also for the very positive branding effects (an old report but a good one) a top position gives. Strong branding effect from high search engine rankings And here’s the secret to achieving top search engine […]
Our Web Sites Cost At Least $5,000, Our Competitors Cost $900
At the moment we’re doing 8 web sites sites. Only one is below $5,000 (it’s $4,400). I was looking at competitor sites last night and man, are they cheap! A lot of them do a 10 page web design for $900. And the sites can look okay. I look at that pricing and just shake […]
Employ An Expert – Then Get The Hell Out Of The Way
If you read this web site regularly, or listen to our podcast, you might remember me mentioning a site we redid where the client didn’t like what we’d done. She changed her mind on agreeing to the site design and the strategy we’d devised. I eventually talked her around to testing our new design and […]
Why Some Words Are Better Than Others (& Can Make You A Fortune)
If you have a web site you probably have a search engine marketing strategy. That is, you target specific words on your web site so that your pages show up high in Google, MSN and Yahoo’s rankings. For example, if I sell digital cameras I would want to come up # 1 when someone goes […]
Stuff Matters
On Saturday night I went for dinner with some friends to a local Thai restaurant. We were sitting outside in an Arcade type set up when one of the women in the group (there were 6 of us at dinner) noticed this sign on the window of a Beauty Salon. The 3 wives at the […]