At the moment we’re doing 8 web sites sites. Only one is below $5,000 (it’s $4,400).
I look at that pricing and just shake my head. There is no way possible we could do a web site for that. It takes us 10 hours+ just to analyse a prospect’s wants and needs and to figure out the best way to market the site and then put forward a detailed proposal.
That’s $1,000 right there before we even start!
What Often Happens
And when you’re competing on price, you’re basically screwed. There’s always someone who will do it cheaper. So your price goes down, down, down.
I can’t tell you the number of times clients have had us redevelop web sites after their previous web developer went out of business.
You Need To Make A Profit
Because web development is mainly a young industry, there are many web designers working from home, just starting out in business, with almost no overheads. And that’s fine.
Except they price themselves too cheap. Then they can’t make decent money. Then they can’t stay in business.
“I’ve Spent 3 Weeks On This!”
One of our old clients has just developed a new web site. She wanted to do it herself and has done so with a DIY site builder bit of software.
It’s only a small site, but it has taken her 3 weeks to complete. You see, even a small site is a lot of work.
It’s not how cheap you can get the web site. It’s how effective the web site is that counts.
It’s not just about how it looks. it’s about how long it takes to load, how well it gets ranked in search engines, how effective the copy is at getting people to stay on the site, how many people buy, etc, etc.
It’s never about price. It’s always about value.