Funny how these things happen just after I write about them.
I’m a member of the ‘The Lord’s Taverners’ – a cricketing charity group who raise funds for disadvantaged and underprivileged youth.
One of the ways the charity raises money is via raffles.
In the mail today I received a letter with a raffle ticket
“With only 250 tickets on offer at $50 each, I have taken the liberty of forwarding one of these raffle tickets to you for you to purchase.”
Ha! How good is that – here’s the ticket. Send us the money. None of this mucking around of “Please buying a ticket….” – just “Here it is, send us the money.”
Now, whilst that wouldn’t work in a lot of cases, it does here because I’m a member of the organisation and the gentleman who wrote the letter – Lew Cooper – is someone I know.
I wrote in the blog below:
- tell people
- show people
- do it for people
Lew has gone straight to the “Do it for people.”
Perfect marketing. My $50 is on the way.