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“Thought You Might Be Interested in This”

August 9, 2006 by Brendon Sinclair Leave a Comment

A fax came through this afternoon from a debt collection agency. They were offering their services to us to follow up on slow payers.

Scrawled at the top of the fax page was a handwritten “Thought you might be interested in this.”

There was a very difficult to read signature under that.

The Oldest Trick In The Book

That’s the oldest trick in the marketing book! You scrawl “Thought you might be interested in this” on the top of the page so the recipient thinks it comes from a friend. And thus, it’s more likely to be read.

Man, I’d be too embarrassed to use that old technique!

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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