The two Internet industry giants, but search minnows, Yahoo and Bing (Microsoft) are moving into a search alliance to try and have a crack at search engine giant Google. Hopefully, the alliance will provide some competition to Google because that competition will result in a range of benefits for the general online business and searcher. […]
Tailored Media Blog archives for review - page 47 of 96
Check out our extensive articles within our blog categories below.
The 4 Must Do Marketing Strategies In Tough Times
I’ve been getting asked more and more often these days what people should do to help ensure their business gets through the tough times many businesses are now going through. Here’s a simple 4 point plan on helping your business succeed: 1. Start Measuring Measure all the key indicators for your business – they might […]
Does Selling Your Product Online Reduce The Amount Of Sales You Can Make?
Had an interesting case with a client relaunching an old web site. The client is selling products with prices ranging from $50 to $5,000. His main Point of Difference is a significant discount on the recommended retail price. Doesn’t Quantify The Discount But the web site doesn’t quantify the discount. Just says there is a […]
Neat Webinar Tool
We’ve been working with a client on a solution for their team to make presentations to their member network. One of the solutions we reviewed was Instant Presenter. We’ve been testing and trialing this and I’m mighty impressed. Displays The Presenter & Much More The viewers sees the video of the presenter, whilst another part […]
Blow your customers away – here’s how we did it for $5.50!
It’s a fact that people don’t like paying shipping charges for purchases. It’s been our experience that women shoppers especially are far happier to buy when shipping charges are low or removed. But that’s not the point of this story. He missed the special by 30 minutes We had a customer miss out of the […]
Real Life Copywriting Tips
I just got sent a draft of a customer’s email newsletter. Thought my response might be useful for those writing web pages and newsletter. ================= Thanks Brooke Looking good. Quick tip – break your paragraphs up a bit. Way too much text which puts people off reading. You can break the text up in a […]
The Other Great Thing Surveys Give You
The other great thing surveys give you, aside from very useful information, is an opportunity to contact your target market. Let’s look at the contacts made for my latest client doing a survey: Email sent – Please do survey Email sent – Reminder to do the survey Email sent – Final reminder to do survey […]
Deserting Rugby Players Show The Power Of The Personal Brand
Here in Australia a couple of star players from the National Rugby League (NRL) code have signed multi-million dollar deals to switch football codes and play Australian Rules Football (AFL), a very different sort of game. It’s almost akin to a US basketball star at the peak of his career switching to play baseball – […]
Keep It Simple For The Stupid People
Have you ever wondered just how simple you need to make your web site or advertising material? Have you ever wondered just how little attention people pay? Well. here’s a neat little example. You see, 4 years ago I wrote a little blog post about the marketing of Quilton toilet paper. Amazed That People Think […]
Social Networks Now Outstripping Google & Friends
Some interesting information with UK Hitwise claiming that “social network sites now receive more UK Internet visits than search engines…..May was the first ever month that social networks have been more popular than search engines in the UK.” Of the social network sites visited in the UK, Facebook accounts for 55% of all visits, almost […]