I’m the old dog, in case you are wondering! I visited a client today who has a web site in an industry I know well (resort accommodation). I know the usual web site visitor numbers and the conversion rates (bookings to visitors) for a resort like this clients. A quick chat with this client indicated […]
The best clients to have – the value of honest feedback
I sent one of our promo cards to one of our contacts on Wednesday. Robyn is a lovely lady who we hope to be working with over the next month or so. And Robyn would be the perfect client. You see Robyn helps us. She even helps us before she is a client. * Robyn […]
Thank you for keeping your word
A new client said that to me today. And it reinforced to me how important trust is in working with people. This client had recently taken over the management rights of a resort and very quickly identified that she needed a web site up to accept online bookings. She didn’t have a lot of computer […]
See the opportunities and take them
We started a “Client’s only” newsletter this week. I’m not real smart, but I soon figured out that we need a way to very quickly communicate with our clients, business partners and friends. We had the tool to fix it and the patch within hours. If we could have quickly communicated with our clients we […]
Using free publicity to save yourself thousands……and make yourself even more
As I sit down to write these messages, I tend to focus on what has happened during my day. And that’s fair enough. Whatever is top of mind is what I’m thinking of and what usually gets written about. Today we were trying to develop some marketing strategies for a client with a very limited […]
Use other people’s expertise, experience and strategies…without paying a cent
Down a couple of blogs I mentioned the new radio station that has hit the city in which I live. The strategy they are using, from programming to advertising to music, is interesting and is one which I recommend for many business. Do exactly what the industry leaders do. What they do works. So do […]
Speech to Tweed Valley Home Based Business Group
I’ve just come back to the office after a speech to the Tweed Valley Home Based Business Group and was asked some great questions. I talked extensively (that means I went on for too long – sorry Alison!) about web marketing, specifically search engine optimisation. A question asked was: “How do you know, as a […]
What a complete and utter load of crap
What a complete and utter load of crap – what really PISSES ME OFF about the crap written on making a web site profitable! I have three- (3) things to say here. And three- (3) things only. 1. I run a couple of web sites that make good money. So what you are about to […]
Don’t you just hate that!
I’ve recently finished my first book – it will be printed in a few weeks – and in the book I tried to talk about the difference between successful businesspeople and the not so successful ones. Apart from the usual “Successful people set goals” comment, my research didn’t find anything decent. Then today I came […]
Where’s my *@#%&^% parcel!
Yesterday, a customer of one of our web sites e-mailed us with this: “Where’s my %^#$^%** parcel. It’s been 4 days and I haven’t received it yet.” From our experience we know that the parcels take, at most, 10 days to arrive to the USA (where this guy was from). All through the web site […]