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Use other people’s expertise, experience and strategies…without paying a cent

August 2, 2003 by Brendon Sinclair Leave a Comment

Down a couple of blogs I mentioned the new radio station that has hit the city in which I live. The strategy they are using, from programming to advertising to music, is interesting and is one which I recommend for many business.

Do exactly what the industry leaders do. What they do works. So do that (or as close to that as you can).

If I was starting a hamburger shop, I would use McDonalds as my role model. I’d have a clean shop, staff in uniforms, cheap meals and everyone coming in would be asked “Would you like fries with that.”

If I was marketing my electrical store, I would do what industry leaders do. Massive advertising, payment plans for purchasers and key locations for my shops.

If I was starting up a radio station, I would do what other successful stations do.

In Sydney, the newest station is called Nova. They have been fabulously successful. They launched with a mix of music styles, young, hip DJ’s and no more than 2 advertisements in a row. And no more than 2 ads every 15 minutes.

Hot Tomato has launched and they have a mix of music styles, young, hip DJ’s and no more than 2 advertisements in a row. And no more than 2 ads every 15 minutes.

Sometimes marketing your business can be tricky as you struggle to find the right mix in your product and promotion. Take a look at the industry leaders (in any industry) and see how you can apply their strategies to your business

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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