How to reach a million people with a single e-mail
Sometimes you just have plain, dumb luck. Samantha, our General Manager, was surfing the web the other day and came across a major magazine’s web site (this is in Australia). This magazine has a readership of 1 million people.
The site asked for potential story ideas. So Sam shot off a quick e-mail suggesting an angle on one of the web sites we own and manage.
Two days later the interview was completed, the story was written and it will apparently be published in the next couple of weeks.
If the article mentions the web site, we can look forward to some great sales.
I’ll let you know how it goes. Luck. Dumb luck could give us $200,000+ in sales.