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What to do at Easter time

April 22, 2003 by Brendon Sinclair Leave a Comment

Okay, here’s the deal.

The Easter Bunny had duly delivered a bunch of chocolate eggs to our place late on Saturday. I found them just before midnight. Being the dutiful dad I spent 15 minutes hiding the eggs. Easter Bunny hopped away.

But he wasn’t the only bunny in our house. Here’s what happened.

I have 100 chocolate eggs in my hand. I hid them throughout the house. My children find them all the next day. Even the one hidden inside the Egg carton in the fridge (I thought I was soooo clever).

That morning, I ask my kids for a chocolate egg to eat. My children say no.

I asked them approximately 300 times for a chocolate egg. The answer was still no.

The lessons to be learnt here:

1. I’m an idiot, idiotic and prone to idiocy.

I have chocolate that my children don’t know about. I give the chocolate to my children. I expect them to share the chocolate. Yeh, like that’s gonna happen! Should have got me my own little chocolate stash.

2. The Easter Bunny is a lazy son of a ^%$&**#. He should have hidden his own eggs.

3. Business lesson – it’s easier to negotiate from a position of strength.

Imagine this on Easter Sunday. “Okay kids. Listen up. I have 100 chocolate eggs. If you give me 10 eggs, I will give you the rest.”

Bingo! I’d be sitting here now, stuffing down 3 pound of chocolates.

Hope you and yours had a Happy Easter.

I’m off to steal me some chocolate eggs!

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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