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Speech to Tweed Valley Home Based Business Group

July 31, 2003 by Brendon Sinclair Leave a Comment

I’ve just come back to the office after a speech to the Tweed Valley Home Based Business Group and was asked some great questions.

I talked extensively (that means I went on for too long – sorry Alison!) about web marketing, specifically search engine optimisation. A question asked was:

“How do you know, as a person not up with the latest in internet marketing, if the person you employ to market your web site actually knows what they are doing?”

Excellent question!

I guess the answer is to see if the person has had any success previously (the best indicator of future performance is past performance) in marketing sites.

But people can fluff that up to sound impressive.

Maybe a success-based contract would be best – based on a criteria such as visitor numbers. But that has it’s own issue of what if it is a niche site and won’t get a lot of visitors (although they will be targeted).

The big 4 of marketing a web site are (and these don’t ring true for absolutely everyone):

1. Search engine optimisation

2. Links from other sites

3. Word of mouth

4. Print media

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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