I’ve just come back to the office after a speech to the Tweed Valley Home Based Business Group and was asked some great questions.
I talked extensively (that means I went on for too long – sorry Alison!) about web marketing, specifically search engine optimisation. A question asked was:
“How do you know, as a person not up with the latest in internet marketing, if the person you employ to market your web site actually knows what they are doing?”
I guess the answer is to see if the person has had any success previously (the best indicator of future performance is past performance) in marketing sites.
But people can fluff that up to sound impressive.
Maybe a success-based contract would be best – based on a criteria such as visitor numbers. But that has it’s own issue of what if it is a niche site and won’t get a lot of visitors (although they will be targeted).
The big 4 of marketing a web site are (and these don’t ring true for absolutely everyone):
1. Search engine optimisation
2. Links from other sites
3. Word of mouth
4. Print media