Posts by Brendon Sinclair

I’m flying Virgin Blue from the Gold Coast to Sydney tomorrow. I was just on their web site checking something when I came across a bit of news on one of their pages. How we got our name “We asked Australians to put forward ideas in a radio station competition and were overwhelmed with over […]

I’m going away for the weekend to some resort place a few hours drive away. I’m going with the wife and children and a whole bunch of her friends. Basically all I have to do is get home at 6 tonight and drive down there. That got me thinking. I have never, ever selected (or […]

A company I know a little about has recently had an identity crisis. You see they are the manufacturers/distributors of sporting clothes. They have the product manufactured by a contractor and distribute it out to their retailers. But like many distributors, they became frustrated at the perceived lack of support of their product by the […]

I’m sitting at our outdoor table by the pool as I write this. My wife and son are cooking pancakes for brunch. Along with some ‘real’ coffee. It never ceases to amaze me how technology can connect me to you at any time of the day or night, at just about anywhere in the world……….. […]

Howdy. Here’s a way (and I’ve never seen this mentioned before) to make more sales. It is simply this: Get your customers to decide to buy from you quicker. The quicker the decision is made to buy from you, the more sales you can make. So it stands to reason that you should encourage your […]

I flew home from Melbourne yesterday (to the Gold Coast). The two- (2) hour flight went quickly because I was well stocked with newspapers. Had a great day time with the client, then checked out the National Gallery and spent Saturday at the Flemington races watching the Derby (the horse carrying my hard-earned ran second […]

I’m flying to Melbourne tomorrow (2,000 kms away) to see some clients . I organised everything at 2 pm today (5.05 am flight – that’ll teach me for leaving it to the last minute!). I booked my flight, 2 nights accommodation and a hire car all within a matter of minutes using that wonderful medium […]

We have 5 real estate agents within about 30 metres of the office. I was killing some time waiting for someone outside the office the other day when I happened to take a good look at their window displays. They were all the same – except for one 4 out of 5 agents had only […]

I seem to have a bit of a customer service theme going these days. In this blog I’m going to talk about creating the ‘WOW’ factor in the way you do business. Creating a positive experience for your customers can be hugely popular and hugely successful. 1. Give 2 movie tickets to the next 50 […]

Just two- (2) weeks ago a new client gave me the name and contact details of a local recording studio for our possible use in recording speeches, videos, on-hold messages, etc for our clients. I rang the contact – a couple who had just started the business. The guy who answered the phone was very […]