Hello. Hope your weekend has gone well.
I’ve always been a big fan of using topical events within marketing strategies – can provide great awareness and great impact. Being aligned with something topical can provide superb recognition because people relate to it.
We’ve just had a great storm hit our area today. It was a thunderstorm that brought with it huge lashings of hail. My car was parked outside at the time the storm hit – I quickly brought it in undercover and was lucky I did.
Driving around the neighbourhood later I saw probably 100 cars with smashed windscreens and back windows. Not to mention big dents.
The hailstones were the size of tennis balls!
There are numerous opportunities here for various businesses – maybe the local windscreen repairers could do a letterbox drop tomorrow in the affected suburbs. Take some radio ads. Put up signage within the suburbs (this is why having a signwritten vehicle can be so valuable).
There are plenty of ways we can take advantage of topical issues.
Align yourself with topical issues and you’ll find that people will relate to you. And they’ll align their thinking with yours. And you can leverage the ‘newsworthiness’ of the issue to your advantage.
Fad TV shows. Weather issues. Recent movies. Local scandals. Plenty of things to relate to.
Remember, marketing is about standing out. If you can get the notice of your target market you are half way there!