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Focus on what you do well – and systemise everything

October 27, 2003 by Brendon Sinclair Leave a Comment

Just two- (2) weeks ago a new client gave me the name and contact details of a local recording studio for our possible use in recording speeches, videos, on-hold messages, etc for our clients.

I rang the contact – a couple who had just started the business. The guy who answered the phone was very helpful and promised to send me something out in the mail that same day or the next day at the latest.

Two- (2) weeks later and I’m still waiting.

This guy is probably a terrific sound engineer. And that’s what he should focus on.

He should systemise everything else in the business so he can concentrate on just that one- (1) thing. Maybe having an Info Pack there, ready for mailing would be advantageous.

Now I’m not having a go at this guy. It’s tough to get your business going and he probably has a million things on his mind. But finding and getting customers should be an important focus.

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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