Just read a great article on whether marketers should embrace the latest social media fad called Periscope for brand marketing. It’s basically a live-streaming video app that lets videos be available online for 24 hours, and allows people to search and find your videos. As with any social media or marketing platform, the first step […]
You know what, you don’t actually want a web site. A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page. It doesn’t matter that your web site is a web site. What Your Web Site Should Be What it needs […]
I took a call yesterday from a conference organiser – let’s call him Dave. Seems his speaker on Social Media at the conference pulled out at the next-to-last minute and they needed a speaker. Fast. A 1 hour 45 minute presentation on Social Media on Wednesday. So it was going to be a bit of […]
Some interesting information with UK Hitwise claiming that “social network sites now receive more UK Internet visits than search engines…..May was the first ever month that social networks have been more popular than search engines in the UK.” Of the social network sites visited in the UK, Facebook accounts for 55% of all visits, almost […]
Quite a few people have been getting their panties in a twist because of a parody Twitter account – http://twitter.com/stephenconroy (Steve Conroy is the Minister for Broadband, Communications and the Digital Economy here in Australia). The guy who outed himself as the fake Stephen Conroy works as a “Senior Emerging Technology Specialist (Mobile)” for Telstra […]
And the fiasco with the “Best Job In The World” fake video turns completely and utterly to crap. You’d think the ad guru’s response would be considered, genuine and useful. Ummmm, no. Here’s the response from Rhiannon Craig, Cummins Nitro employee (digital project manager), who starred in the video. “Feeling very uncomfortable with the level […]
The Prime Minister of Australia (Kevin Rudd) now has a Twitter account. If it’s really him writing in it then it’s brilliant, savvy marketing. If it’s not him, then it’s the worst marketing in the world. On reflection, it has to be him. He can’t lie about it being him doing the writing.