I was talking with a client today who is in the dating business. She told me they have the most luck matching up a certain nationality of women because, in her words: “As long as the guy isn’t an alcoholic, doesn’t gamble all their money away and doesn’t beat her, she doesn’t care what he […]
Business Marketing
Launched Your New Web Site – Now What The Hell Do You Do??
It’s always exciting when you launch your new web site. It’s shiny and new and you’re excited to have the chance to really impress your customers with the new style and information. But you have 1 big problem: There are already millions of web sites also competing for your customer’s attention. So what do you […]
A Lesson In Value (& The Best Photo I Have)
On the weekend an old mate sent me a photo I’d never seen before. It was a photo of me during a football game when I was about 8 years old – that’s me kicking the ball. Within 24 hours of getting the photo I’d had it printed and had it on the wall. A […]
Best Way To Dry A Baby: Spin Cycle or Microwave?
Nice headline huh??! Attention grabbing – makes you go “What the…….????!” The headline is inspired by the work of Matthew Inman, he of The Oatmeal fame. You see, Matthew has built a nice little niche for himself online by using his outrageous headings and online comics to grab attention. Once he’s grabbed your attention, you […]
20,000 Reasons To Get To The Top Of Google
I’ve just returned from a motorbike tour around New Zealand with 4 mates. The trip really reinforced to me the absolute importance of having high search engine rankings (mostly in Google) and a well crafted web site. You see, we spent a whole chunk of money on various things: motorbike hire was about $8,000 AUD […]
$10,000 For 1 Day’s Work – Here’s How I Do It
$10,000 for a day’s work is a ton of money. Would you like me to show you how I make – and you can too – that sort of money? “You betcha sweet ass we would, Brendon!” you say. “Heh, enough of the cheeky language….kids read this blog,” I’d say ;o) And then I’d get […]
5 Ways To Get Your Web Site Working Better Today
Below is my top 5 list on what you should be doing with your web site today to make it more successful tomorrow. 1. Install Google Analytics – gives brilliant data on your web site visitors. You can only make the right future decisions based on past data, and that past data is great as […]
Your Web Site Store Position – Busy Shopping Centre or Quiet Suburban Street?
Every store pays rent. The store in your local shopping centre pays a premium to be in your local shopping centre. That same sized store in a quiet suburban street doesn’t pay nearly as much rent – but then they don’t get as nearly as much passing traffic. An Online Store Pays 2 Types of […]
Wait For The Offer
Last night my lovely 18 yo daughter said to her 15 yo brother Harry: “Harry, would you like a job?” Harry, being stupid and 15, assumed he was about to be asked to clean dishes, mow a lawn or some other such injustice and immediately replied with: “Not interested.” Then he thought for a few […]
The Secret Of Marketing
The secret of marketing is simple. Do something. Something. Anything. Anytime. Anywhere. But something. Leaflet drop. Publicity stunt. Sponsor an event. I don’t care. Just do something. See if it works. If it does, do it again. (And do something else as well.) If it doesn’t work, do something else. And that is marketing.