Ever since I popped up my site dedicated to the public speaking I do, I’ve generated a lot more speaking gigs. Someone called today and asked “Are you the guy who speaks without sense…….errrr, I mean notes?” The Weird Thing About Public Speaking The weird thing about public speaking is that if you can do […]
Business Marketing
Think Your Customer Service Is Great – Yasmin Is Better!
I’ve been away for a couple of weeks, taking a holiday with my son and daughter in Indonesia. Lots of stories to tell…….and here’s the first one. You know how everyone thinks their customer service is best? You know how some people like to tip good service? Well, have I got a story for you. […]
The Amazing Story Of What My Brother & I Dragged Up From The Bottom Of The River In Hobart In 1976
When I was 10 years old, my 11 year old brother and I were fishing from the wharf in our hometown of Hobart. It was 1976 and the only people around was a few local drunks and the beat copper trying to find a nice warm spot to stand for a minute or 2. It’s […]
How To Market A Hospital – Push Over Old Ladies??
When I was marketing private hospitals years ago it was pretty simple. All you have to do, as in any marketing, is identify who makes the buying decisions and get your offer in front of them. You also look at what influences your target market to buy. One of the main ways a hospital gets […]
How To Beat Your Competition – The Smart & Easy Way
I often speak of standing out in your marketing of your business. How you have to get noticed. After all, no good have a business that no-one needing your product or service knows about. Letterbox Drops I’ve never been a big fan of letterbox leaflet drops. That’s because what happens is you pay a company […]
Want A Smaller Arse & More Sex?
Want a smaller arse and more sex? Then go to a personal trainer. I’ve just done an interview with the team at The Trackster where I mention that most personal trainer clients just care about getting a smaller arse. People who go to personal trainers aren’t interested in the qualifications of the personal trainer. They’re […]
Okay, Let’s Run Some Numbers On The Ferrari
Some people don’t like my Ferrari idea. They see it as impractical and, as one guy said, I “…..must be a moron for floating that stupid idea.” But here’s the thing. This stuff works. And it works because it’s not usual. Because it’s not usual, it gets noticed and commented on. It builds your brand. […]
2 Decisions About Hookers & Forrest Gump
I made a couple of decisions today that went against the advice of the guys in the office. 2 decisions that could, very easily, impact very significantly on the number of speeches I get booked for in the next few months. If I’m wrong, and I often am, then these 2 quick decisions – I […]
Traditional Doesn’t Work Anymore
Today I heard of the demise of Borders. Borders are a big assed, traditional book store. It’s hard to make money the traditional way these days. Especially with books. The old business models are failing. You need to adapt real quick to win. You need to be bold, daring and remarkable. If you’re not, you’re […]
Refrigerated Transport Site Launched
And then there’s a real favourite – this beautiful refrigerated transport company web site. I’ll write a few more details about this site next week as it’s a neat case study on branding and bringing a whole range of stakeholders together to get a great result.