• Skip to primary navigation
  • Skip to main content

Advertising agency for the modern age

07 5534 1228

Main navigation

Close menu

  • Home
  • What
    • Advertising
    • Creative
    • Gold Coast SEO
    • Brisbane SEO company
    • Public Relations
    • Website design
    • Sponsorship
    • Web Development
    • Portfolio
  • Who
  • Blog
  • Contact

Menu

How To Beat Your Competition – The Smart & Easy Way

May 12, 2011 by Brendon Sinclair Leave a Comment

I often speak of standing out in your marketing of your business.

How you have to get noticed.

After all, no good have a business that no-one needing your product or service knows about.

Letterbox Drops

I’ve never been a big fan of letterbox leaflet drops.

That’s because what happens is you pay a company $X to distribute your leaflets/brochures/catalogues/flyers into a certain area.

To make it worth their while the distribution company bundles up all of the leaflets for that area and delivers them all at once.

We’ll often check our letterbox and find 20 flyers wrapped together.

That’s not so great because even if they do get looked at (unlikely), your leaflet is just 1 of 20 others.

It’s just clutter within the clutter.

Smart Marketing

Yesterday a guy went along the street and delivered his own leaflets to letterboxes promoting his driveway cleaning business.

But he did something smart.

He didn’t put the leaflets in the letterbox.

He sat them on top of the letterbox – that’s my letterbox below.

  • 100% guaranteed to be seen.
  • 100% guaranteed to beat the clutter.

That’s smart marketing.

And it was simple.

And free to beat the competition (the 20 other leaflets clogged up inside the letterbox).

Like Web Sites

The leaflets in letterboxes reminds me a lot of web sites.

There’s so much competition out there that it’s imperative that you stand out.

The magic is in the marketing.

Cheers
brendon-signature

Filed Under: Business Management, Business Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Tailored Talk and stay ahead of the game

View Newsletter Archive

Get to Know Us

  • Home
  • What We Do
  • Case Studies
  • Brendon Keynote Speaking
  • Partner Program
  • Contact

Get There Quick

  • Home
  • Services
  • Gold Coast SEO Company
  • Brisbane SEO company
  • Public Relations Gold Coast
  • Website Design
  • Clients
  • Team
  • FAQ
  • Blog
  • Contact

Advertising Agency Gold Coast

Phone: 07 5534 1228

Email: team@tailoredmedia.com.au

Media information about Tailored Media & Brendon Sinclair

Google Partner

Copyright © 2025 Tailored Media. All Rights Reserved.

Sitemap Admin