I’ve been developing and marketing web sites for 12 years now. In that time, I’ve managed to put together some pretty remarkable sites. By that, I mean web sites that have made a truckload of sales. “Oi Brendon…..Look At Me Mate’s Web Site!” One of our existing clients asked me to take a look at […]
Business Marketing
Gold Coast Accountants Site
Just redoing a few sites so they’re a bit neater and easy to understand for searching – first off the rank is for Gold Coast Accountants at Oculus Group. He likes the idea of being the world’s best accountant! The Director (David de Closey) is a mate of mine who’s a mad keen triathlete and […]
2 Simple Tips That Could Make A Huge Difference To Your Business
I have 2 simple tips to share that every business should do. They’re tips I’ve shared before, but sometimes you’ve just got to repeat yourself! Tip # 1 a client described as “the best thing I’ve ever done in business.” Tip # 2 was described as a “saviour” for his business by another client The […]
Stand Out Or Die!
Unique Selling Proposition is the term given by marketing people like me to mean you have to stand out. And unlike what a lot of marketing consultants say, this bit of advice is actually true! Stand Out Or Die! That got your attention! Think of it like this. 10 companies sell computers. All at the […]
Personalise & Build Trust – A Quick Example
I was in the office on Saturday afternoon at 4.53 pm (I have a home office, so it wasn’t any enormous hardship!). The phone rang so I answered it. I’m good like that ;o) Martyn Was Checking Out The Bike Lifts It was Martyn, a guy who was checking out our Bike Lift web site […]
Mums Never Mention The Hookers & The Drugs
I have this theory about resumes. Resumes are a lot like your Facebook photo. They’re also a lot like your mum. And they’re like the web site of web designers. None of them should be believed. Mums NEVER Mention The Hooker & The Drugs Let’s face it, 99% of us put on the most flattering […]
Being Good Is More Important Than Being Pretty
We track a lots of things in our business and one the major ones is how our web development customers hear of us. It’s obviously a pretty important key indicator for us. After all, if we get all of our customers from a newspaper ad, then we’ll take more newspaper ads. If we’re spending $10,000 […]
How A Problem With Your Product Or Service Can Lead To Great Marketing
A few months back I zipped over to New Zealand and rode around the North Island for 10 days on motorbikes 5 mates and I hired from Te Waipounamu Motorcycle Tours. On Day 4 of the trip one of the motorbikes didn’t start for some reason. Bummer! Anyway, a quick call to John back in […]
Do You Want A Sense Of Belonging With That Coffee?
A new coffee shop opened up down the road. The coffee shop is in, I thought anyway, a pretty bad position. It’s not really a “coffee shop” area – lower socio-economic area with a welfare office being the areas biggest employer, plenty of “For Lease” signs and a not so great local area reputation. Small […]
Best Restaurant Gold Coast at Currumbin
One of the things the good wife and I have done over the years is eat out. We’ve been to just about every restaurant on the Gold Coast (where we live) with friends and clients and have found just 1 or 2 great places we revisit. Well, tonight we’ve found what we think is the […]