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Personalise & Build Trust – A Quick Example

August 4, 2011 by Brendon Sinclair Leave a Comment

I was in the office on Saturday afternoon at 4.53 pm (I have a home office, so it wasn’t any enormous hardship!).

The phone rang so I answered it.

I’m good like that ;o)

Martyn Was Checking Out The Bike Lifts

It was Martyn, a guy who was checking out our Bike Lift web site and wanted to be sure the site wasn’t a scam.

When I answered and gave him all the info – basically I brought the Bike Lift myself one day, liked it so much that now I think I’m the only Australian distributor – Martyn brought one on the spot.

He rang again today to say he’d receive the Bike Lift and has installed it and loved it.

 

Personalise, Personalise, Personalise & Build Trust

Whilst the Bike Lift site is pretty well personalised, it obviously didn’t build enough trust with Martyn.

So Martyn  rang to check up on us.

How You Can Build Trust

You can build trust with a number of different aspects:

  • Guarantees
  • Testimonials
  • Free samples

Looks like we need to pump up those things a bit over on BikeLift.com.au.

 

 

Cheers
brendon-signature

Filed Under: Business Management, Business Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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