We’ve been working with a client on a solution for their team to make presentations to their member network. One of the solutions we reviewed was Instant Presenter. We’ve been testing and trialing this and I’m mighty impressed. Displays The Presenter & Much More The viewers sees the video of the presenter, whilst another part […]
Business Management
Real Life Copywriting Tips
I just got sent a draft of a customer’s email newsletter. Thought my response might be useful for those writing web pages and newsletter. ================= Thanks Brooke Looking good. Quick tip – break your paragraphs up a bit. Way too much text which puts people off reading. You can break the text up in a […]
The Other Great Thing Surveys Give You
The other great thing surveys give you, aside from very useful information, is an opportunity to contact your target market. Let’s look at the contacts made for my latest client doing a survey: Email sent – Please do survey Email sent – Reminder to do the survey Email sent – Final reminder to do survey […]
Deserting Rugby Players Show The Power Of The Personal Brand
Here in Australia a couple of star players from the National Rugby League (NRL) code have signed multi-million dollar deals to switch football codes and play Australian Rules Football (AFL), a very different sort of game. It’s almost akin to a US basketball star at the peak of his career switching to play baseball – […]
Keep It Simple For The Stupid People
Have you ever wondered just how simple you need to make your web site or advertising material? Have you ever wondered just how little attention people pay? Well. here’s a neat little example. You see, 4 years ago I wrote a little blog post about the marketing of Quilton toilet paper. Amazed That People Think […]
Social Networks Now Outstripping Google & Friends
Some interesting information with UK Hitwise claiming that “social network sites now receive more UK Internet visits than search engines…..May was the first ever month that social networks have been more popular than search engines in the UK.” Of the social network sites visited in the UK, Facebook accounts for 55% of all visits, almost […]
Low Expectations Make For A Great Date (And You Don’t Really Need That iPad)
I was talking with a client today who is in the dating business. She told me they have the most luck matching up a certain nationality of women because, in her words: “As long as the guy isn’t an alcoholic, doesn’t gamble all their money away and doesn’t beat her, she doesn’t care what he […]
How To Build A Successful Web Site
One of our long term clients of ours (they’ve been with us for 10 or so years) have had 3 different web sites with us, all in the same industry. 2 of those sites have been very successful and the latest site was developed based on twhat worked with the previous 2 web sites. But […]
Step 5 – Get Involved In Your Web Site Niche/Community
Okay, you’ve launched your web site and started marketing it. Because you’re smarter than the usual bear, you’ve found my web site and read all the articles, over 2,200 blog posts and free stuff on this site. Then you stumbled across this series on web site marketing and, following what I’ve suggested have already: Step […]
A Lesson In Value (& The Best Photo I Have)
On the weekend an old mate sent me a photo I’d never seen before. It was a photo of me during a football game when I was about 8 years old – that’s me kicking the ball. Within 24 hours of getting the photo I’d had it printed and had it on the wall. A […]