One of our long term clients of ours (they’ve been with us for 10 or so years) have had 3 different web sites with us, all in the same industry.
2 of those sites have been very successful and the latest site was developed based on twhat worked with the previous 2 web sites.
But this web site ain’t doing so good. The client is not making half as many sales as the previous sites.
So, what to do?
Well, doing something, anything is a great start.
What we do is implement a strategy and measure the impact of that strategy. The strategy could be any 1 of 50 we might try, but being a bit more experienced at developing web sites that work we have a fair idea of what to do first.
The First 3 Steps
Our first step is checking out all is working on the a site. We then progress to taking some baseline statistics.
Our 3rd step is an important one – it’s where we start taking some action.
What we’re doing with this web site – and have been doing for the past 2 weeks – is buying tons of traffic via Google AdWords.
What this gives us is data – just more information to help us ascertain what is happening with the web site.
If the doubling of visitor numbers (as long as they’re genuinely interested visitors) results in not many sales, then we know the web site isn’t converting very well for some reason.
Right Information To Make The Right Decisions
You see, developing a web site that works is all about getting the right information so you can make the right decision.
If your web site isn’t working so well, take action and measure the results.
Take another action and measure the results.
Keep doing what works.
Stop doing what doesn’t work.