I often speak of standing out in your marketing of your business. How you have to get noticed. After all, no good have a business that no-one needing your product or service knows about. Letterbox Drops I’ve never been a big fan of letterbox leaflet drops. That’s because what happens is you pay a company […]
Business Management
Why It Doesn’t Matter If YOU Don’t Like This Web Site
The biggest part of our business is web development – that is we: design, develop and market web sites. Sometimes we’ll do one of those 3, mostly we do it all. Whatever the client needs. One thing I’ve been aware of over the years is that this site isn’t a typical web developers web site. […]
Want A Smaller Arse & More Sex?
Want a smaller arse and more sex? Then go to a personal trainer. I’ve just done an interview with the team at The Trackster where I mention that most personal trainer clients just care about getting a smaller arse. People who go to personal trainers aren’t interested in the qualifications of the personal trainer. They’re […]
Okay, Let’s Run Some Numbers On The Ferrari
Some people don’t like my Ferrari idea. They see it as impractical and, as one guy said, I “…..must be a moron for floating that stupid idea.” But here’s the thing. This stuff works. And it works because it’s not usual. Because it’s not usual, it gets noticed and commented on. It builds your brand. […]
Youth Hostel in Devonport Remarkably Remarkable!
As regular readers know, I crap on a fair bit about being remarkable in your business so that people remark on it to others. Word of mouth is often the most powerful marketing asset for any business, but most don’t actively set out to generate amazing stories because, well, because it’s often just easier to […]
2 Decisions About Hookers & Forrest Gump
I made a couple of decisions today that went against the advice of the guys in the office. 2 decisions that could, very easily, impact very significantly on the number of speeches I get booked for in the next few months. If I’m wrong, and I often am, then these 2 quick decisions – I […]
Now This Is A Review!
We help one of our clients in his responses to his Trip Advisor (accommodation review site) reviews – our client owns a holiday resort. Just come across the best line I’ve seen on the site: “Maybe the only disadvantage in my review, I cannot find that exact and beautiful words to describe the unit I […]
What Seems To Be The Key To A Great Speech
I’ve been looking at a tons of people doing speeches lately and it seems the key to a great speech is a great audience. You see, speakers feed off a responsive audience. They get their confidence to continue from an audience that provides constant feedback. The trick is, of course, is to engage the audience […]
The Anatomy of A Sale………Almost ;o(
I took a call yesterday from a conference organiser – let’s call him Dave. Seems his speaker on Social Media at the conference pulled out at the next-to-last minute and they needed a speaker. Fast. A 1 hour 45 minute presentation on Social Media on Wednesday. So it was going to be a bit of […]
Traditional Doesn’t Work Anymore
Today I heard of the demise of Borders. Borders are a big assed, traditional book store. It’s hard to make money the traditional way these days. Especially with books. The old business models are failing. You need to adapt real quick to win. You need to be bold, daring and remarkable. If you’re not, you’re […]