We do a few photoshoots for clients and use a Photoshoot Brief Document we put together so that the photographer has a much better idea of what sort of image we’re after. If you do any photoshoots, your photographer will love this filled in with your ideas. Use A Pinterest Board To Show The Style […]
Branding & Design
Our Team’s Marketing Takes The Win
The Tailored team had a massive win at the Gold Coast Airport Marathon with a brilliant strategy devised by the amazing Jo Clark that had athletes noticing, chuckling and engaging with our client’s brand. fisiocrem is one of Australia’s leading muscle and joint pain relief creams and Jo came up with some beautifully cost effective […]
Advertising Doesn’t Have To Be Perfect
It doesn’t matter if you’re offended/disgusted/amused/whatever by this ad for a bus company in Wales. The simple fact of the matter is this: it works. It definitely works if the goal of the ad is to get attention. It probably works if the goal of the ad is to position the brand as edgy and […]
Meghan Is All About That Bass, We’re All About The Data
Whilst our friend Meghan is all about that bass, here at Tailored we’re all about the data and results. So we’re always excited when we get messages like this from clients: My online sales dollars financial year to date this year is 95% higher than same period the previous year. Woohooooo!” Sweet work. Take it […]
Marketing Role @ Tailored
We require the services of a casual/part-time marketing person to join our modern marketing and advertising agency on the Gold Coast. We’re looking for someone who is outgoing, confident and has great communication skills to succeed in this challenging and varied role. Dynamic and varied role with modern marketing Small Gold Coast agency (established for […]
That’s What You Want To Hear!
We’ve just been dumped by one of our clients for the best possible reason. “Ummmm Brendon, we don’t need you guys anymore …………..we’re so busy we can’t actually serve any more customers!” Now that’s what you want to hear when you do marketing for clients. Or actually the second thing you want to hear. The […]
How To Be A Media Star
Have you ever wondered where the media get their experts for expert comments on stories? Have you ever thought that your business/brand could benefit from being that expert? I’ve provided expert media comment on numerous occasions after the media have found me via various avenues. Those avenues include the media: doing a Google search like this asking their friends […]
Neat Branding To Create Another Opportunity
I signed up for a wine seller list a few months back and have been absolutely hammered with emails ever since from vinomofo. I’d stopped opening them and just started deleting them when they came in. Today I got off my lazy ass and finally unsubscribed. As I went through the process I was presented […]
Size does matter!!
A new study out of the US confirms what short people have always feared – tall people are perceived as more successful and they get paid more! Each 2.5cm apparently adds $US783 ($1135) a year to a person’s income! “Height matters for career success,” said Professor Timothy Judge, whose research found the taller the person […]
Just ask. One- (1) very simple way to make a sale.
A couple of years back I made a small speech to a major business group in my home town. The function was attended by 600 people (300 more than the function usually gets) because the key note speaker was a guy called John Singleton. John is a major player in the advertising industry in Australia and […]