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Fascinating insight into the development of the very effective The Lincoln Project advertising in the just gone US elections. The big takeaway for me was “Speed x Ideas = Effective”

Sometimes out of the box thinking works well at getting your business better known. When our client from All Hose & Valves was visiting suppliers in China, he came across Opptimus Prime and Bumblebee. A bif of negotiation and a couple of years later, All Hose has these two and half storey high giants guarding […]

As a full service marketing and ad agency we do pretty much everything in house and, after 21 years of doing marketing, we have a fair idea of what works and what doesn’t. Many people these days discount the value organic Google rankings (they’re the free rankings – not Pay Per Click), thinking that because […]

Well, that was a bat-shit crazy year if I ever did see one. And I’ve seen 54 of the things now. To top it off….. An old fat guy is apparently going to be breaking into houses over Christmas time. He mainly works at night. He’s even got a list of people/places he’ll break into. […]

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Oh, what a beauty! A gold Rolls Royce with a surfboard on top. Like you do. The Gold Coast is a fabulous place to live. This lack of pretentiousness says loads about the lifestyle here on the Coast. To show you just how gorgeous, this photo of the Roller was taken about 40 metres before […]

This brief is for an electrician client we have. This is what I sent the writer for redoing the content on the web site. I thought I’d post it up here, not because it’s a great brief, but because some of the elements ring true in copywriting. Hope it helps. The brief We want to […]

We’ve all see the ads screaming scarcity. I was working on a friend’s Winterfest stall in Hobart back in the mid-1990’s when I first saw the power of this in action. We were selling her delicious gluhwein, which is a gorgeous mulled wine just perfect for drinking in cold weather, and her homemade muffins. The […]

Emily is a Marketing Coordinator here at Tailored Media and works with our Marketing Managers. She recently graduated from Queensland University of Technology with a Bachelor of Business (Advertising), after discovering her keen interest in the marketing field at a young age.

We’ve done marketing work with Palm Beach Surf Club (across the road from the office) for a few years now and they’ve just made a BIG mistake. “We need a few new seafood dishes photographed – can you send Dane over tomorrow please? Let us know how many $$$ OR he can have as much […]