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I have a client in an industry that I know fairly well. I’ve been providing some marketing advice and it has all been solid enough stuff. As usual, I purchased something from my client as a regular person (she didn’t know it was me buying). As soon as I did that, and experienced the way […]

I have a client at the moment within a niche industry for whom we are doing some work. This client wants to develop her business in a fairly unique way to generate the type of clients she specifically wants. A great guy who provides services to us just happens to have developed his business in […]

It’s been a frantic week. We’ve been trying to finish off all of our work so we can have a break over Christmas. We’ve hired some extra staff to get things done and all is going well. Jo has a heap of sites to finish off and they are all coming together very quickly. She […]

I think I know a bit about how people perceive value. I observe it, test it, document it and write about it. I’m pretty cynical when it comes to assessing the true value of things. Or so I thought Or so I thought……………until I caught myself assessing the value of something I purchased today. You […]

Now here’s a rewarding experience. I’m playing golf on Friday at one of Australia’s best golf courses. I’ve been invited along by a charity we support (we do a little work for them here and there). Not only did they invite me, but they’ve also told me I can bring along 3 clients of mine. […]

I see a lot of new business ideas. And a lot of people just starting out in business. And a question I’m often asked is “Do you think my business idea will do well?” After looking at new businesses and new business ideas for years, I can say this. The success has almost nothing to […]

I see this a lot. It’s a networking function. People meeting. people introducing themselves. people chatting. Business cards flying around like confetti! Most people aren’t your potential clients. So don’t push a card on them. It’s wasting your time and money and their time. The worst example I see of this is at business dinners […]

1. Survey your customers. Ask them how you should market. Find out what they think of your service or product. 2. Get a decent logo. Use it on everything you have. You’ll build brand recognition. And that’s good for business. 3. Advertise. I’m constantly amazed at the number of my clients who haven’t advertised regularly. […]

Take this simple test. Read the paragraph below: Aoccdrnig to rscheearch at an Elingsh uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer are in the rghit pclae. The rset can be a toatl mses and you can sitll raed […]

So there I was. At Lilly Pilly’s for dinner on Saturday night as I mentioned below. I was ‘cheerful’ after I’d had a few wines. Happened to strike up a conversation with the restaurant owner and I said what a great idea the 10% discount was. We got chatting about his marketing and I tossed […]