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5 steps to effective marketing

December 3, 2003 by Brendon Sinclair Leave a Comment

1. Survey your customers. Ask them how you should market. Find out what they think of your service or product.

2. Get a decent logo. Use it on everything you have. You’ll build brand recognition. And that’s good for business.

3. Advertise. I’m constantly amazed at the number of my clients who haven’t advertised regularly. Blow your own trumpet and let everyone know what you do.

4. Check out the competition. Educate yourself on what your competition is up to. Emphasis your strengths. Attack their weaknesses.

5. Move, move, move. Change, change, change. The quicker you can respond to market changes the better. I especially love advertising that is related to current events.

 

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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