One of the absolute best things to get from a client is their trust. Once we have that we can provide great solutions at a great price. There’s no ‘mucking around’ trying to ‘sell’ the client on an idea or solution as all you need to say is:
“Okay, here’s the problem. These are the options. Here’s my recommendation.”
It’s easy, fast and very effective
One of the people I had dinner with last night was an old friend of mine. She runs a company that has had what’s called a Content Management web site developed for her. And things haven’t gone too smoothly.
The site is cumbersome, difficult to update, the developer is very slow to respond to doing things on the site, etc. It’s been an ongoing problem for 6 months and she still hasn’t got the site going properly.
She asked me to take a look and give her some advice
We identified the major issues in a 10 minute chat. I provided a solution for her in the next 5 minutes.
And it is a fantatsic solution (modesty never has been one of my strong points!).
Step 1: Register a new domain name (her old one was way too long) – done
Step 2: Organise hosting – done (saves her over $1,000 pa)
Step 3: Get the site redesigned – will do that on Monday
Step 4: Integrate the new Content Management System into the design – should take a day or 2
Because my friend knows me and trusts me, everything is just so easy.
I’m not too sure of the point of that story! Maybe it’s got to do with trusting experts – you’ll get a much better job that way.