Now here’s a rewarding experience. I’m playing golf on Friday at one of Australia’s best golf courses. I’ve been invited along by a charity we support (we do a little work for them here and there).
Not only did they invite me, but they’ve also told me I can bring along 3 clients of mine.
Everything is laid on – we start with breakfast, then it’s golf, then it’s lunch. All at no cost.
What a great idea by the charity
Rewarded behaviour gets repeated. The charity guys are taking care of me and my business, so we’ll obviously be likely to continue to help them (we would anyway, but it’s nice to be appreciated!).
And they were smart enough to tell me to invite some of my clients. That way I get to look good (or better!) in front of my clients. Boy, am I feeling good about our charity work now!
Reward that behaviour you want repeated. Reward your best customers. It’s good for business and it’s nice anyway.