It’s been a frantic week.
We’ve been trying to finish off all of our work so we can have a break over Christmas. We’ve hired some extra staff to get things done and all is going well.
Jo has a heap of sites to finish off and they are all coming together very quickly. She has developed one major site herself from scratch (even down to sourcing the products for this new concept) and is very excited about it’s launch in a week or 2.
Bianka has only got a million things on the go (!!) and just seems to thrive under pressure. Along with management clients (public speakers) she is also developing a whole new department for our business that will be launched early in the New Year.
My gorgeous daughter Laura was the dux of her class at school, and was second in the dux for the school (she was beaten by a boy, which bewilders her!).
My 2 sons (Jack and Harry) are hanging out for the holidays (1 school day to go).
The in-laws for a month
The dreaded in-laws are coming to stay on Sunday. For a MONTH!!!!!!!! Oh yes, I’m sure you can laugh. You don’t know the misery that my mother-in-law can put a man through!! I’ll be in the office working over Christmas! (And mother-in-law, if you’re reading this – I’m only kidding).
Yep, sure I am.
As for business stuff, I really have to do some work on customer service things. I continue to have the usual poor customer service experiences that we all have. And I think I should stop mouthing off about it and actually be proactive about providing a solution.
Having said all that, the e-book author I mentioned a couple of days ago has just sent me an extra ‘bonus’ (completely unadvertised) report as a thanks for buying the book. I haven’t looked at the bonus yet, but I’m feeling very positive towards the author. That’s good customer service.
As you might know, I’m a big, big advocate of every business developing a database of previous customers (these people are highly likely to buy from you again if you ask). In discussions with the new restaurant client we have, we identified a database as a crucial element of his strategy.
SMS an offer
Imagine if he is sitting there on a Friday at 5 pm with just a couple of bookings for dinner. A quick SMS to his database could yield a instant and fabulous booking rate.
Could you SMS your previous customers with a “Super special for 1 hour only” offer? Maybe, just maybe, it would work a treat.