I went out for dinner last night with my wife (Mel) and 4 friends to a little restaurant called Lilly Pillys. It’s located just down the road from us in the local shopping centre.
Nice little joint with great food and very friendly service.
My wife tried to book us in for dinner there last week, but the place was booked out. This is what the waitress told Mel on the phone:
“Because we are all booked out tonight, when you next book in you receive a 10% discount off the total bill.”
One very simple strategy that left my wife delighted and very eager to try the restaurant later. A great example of creative thinking on how to exceed the expectations of your customer before they even try the restaurant.