Blog

The importance of grabbing your prospect’s attention immediately really cannot be understated. We’re all bombarded with marketing messages everyday and it’s tough to break through the clutter. So no clowning around! Media Buyers Survey – zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz I just bought a marketing magazine – as I was walking back to the office with it I came […]

I feel stupid doing it, but I sometimes do. Just like last week. I was chatting to a client about his potential site and, based on the fact that his target market is guys, suggested using photos of attractive staff on his Home Page rather than him. It’s just that using attractive women on a […]

I’m the President of the Palm Beach Scouts – my son Jack is a mad keen Scout. We give out lots of our framed Certificate of Appreciation (below). When we present the Certificate we always make sure that taped to the back of the framed certificate are 2 hooks and nails so the certificate can […]

TechCrunch reports that “….a deal Monday that will put thousands of Warner music videos on the video sharing site (YouTube) and allow user created videos to legally use Warner owned music. YouTube is reported to have created technology that will automatically detect when copyrighted music is used in videos, give Warner the right to accept […]

I just called into a client’s business to say hello. Whilst I was there he mentioned he’d drastically reduced his Yellow Pages Phone Book advertising spend – from $120,000 pa down to the absolute minimum. You see, this guy measures how his marketing is working – as we all should. And he found that over […]

A fax came through this afternoon from a debt collection agency. They were offering their services to us to follow up on slow payers. Scrawled at the top of the fax page was a handwritten “Thought you might be interested in this.” There was a very difficult to read signature under that. The Oldest Trick […]

I was chatting with a client just now about his Google AdWords campaign – he was asking why the ads seem to take a few days to work. That was easy – it’s something I see a lot. You’ll have a solid ad spend on day 1, but you don’t make any sales for 3 […]

I’m just about to speak with a Financial Management guy who has set up a (terrific) web site and wants some strategic and general web advice I’ve been thinking of the way to differentiate him from his competitors on his web site when I saw he had this quote posted: at the top of a […]

There is tons of user generated content being added to sites – think Google Video, MySpace, You Tube – right now, along with a tremendous growth in video blogging. Whilst no-one (of the smaller video producers) has quite figured out to generate consistent revenue from it yet, there are huge opportunities out there in Internet […]

I’ve written a blog post pretty much everyday for the past 3 and a bit years. There’s a whole range of things I’ve written about and everything is easily accessible via the ‘Archive’ section. That’s at the top left of this page – just select a month and you can read everything I wrote for […]