TechCrunch reports that “….a deal Monday that will put thousands of Warner music videos on the video sharing site (YouTube) and allow user created videos to legally use Warner owned music. YouTube is reported to have created technology that will automatically detect when copyrighted music is used in videos, give Warner the right to accept […]
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120,000 Reasons To Measure Your Yellow Pages Ads
I just called into a client’s business to say hello. Whilst I was there he mentioned he’d drastically reduced his Yellow Pages Phone Book advertising spend – from $120,000 pa down to the absolute minimum. You see, this guy measures how his marketing is working – as we all should. And he found that over […]
“Thought You Might Be Interested in This”
A fax came through this afternoon from a debt collection agency. They were offering their services to us to follow up on slow payers. Scrawled at the top of the fax page was a handwritten “Thought you might be interested in this.” There was a very difficult to read signature under that. The Oldest Trick […]
Pay Per Click Ads – Do You Make This Common Mistake?
I was chatting with a client just now about his Google AdWords campaign – he was asking why the ads seem to take a few days to work. That was easy – it’s something I see a lot. You’ll have a solid ad spend on day 1, but you don’t make any sales for 3 […]
Imagine if doctors were paid by drug companies for the advice they give
I’m just about to speak with a Financial Management guy who has set up a (terrific) web site and wants some strategic and general web advice I’ve been thinking of the way to differentiate him from his competitors on his web site when I saw he had this quote posted: at the top of a […]
Online Video Production Set To Make Money
There is tons of user generated content being added to sites – think Google Video, MySpace, You Tube – right now, along with a tremendous growth in video blogging. Whilst no-one (of the smaller video producers) has quite figured out to generate consistent revenue from it yet, there are huge opportunities out there in Internet […]
Where You Can Read Our Old Stuff
I’ve written a blog post pretty much everyday for the past 3 and a bit years. There’s a whole range of things I’ve written about and everything is easily accessible via the ‘Archive’ section. That’s at the top left of this page – just select a month and you can read everything I wrote for […]
And Here’s A Great Example Of What I Just Said
Funny how these things happen just after I write about them. I’m a member of the ‘The Lord’s Taverners’ – a cricketing charity group who raise funds for disadvantaged and underprivileged youth. One of the ways the charity raises money is via raffles. In the mail today I received a letter with a raffle ticket […]
Our Web Sites Cost At Least $5,000, Our Competitors Cost $900
At the moment we’re doing 8 web sites sites. Only one is below $5,000 (it’s $4,400). I was looking at competitor sites last night and man, are they cheap! A lot of them do a 10 page web design for $900. And the sites can look okay. I look at that pricing and just shake […]
Employ An Expert – Then Get The Hell Out Of The Way
If you read this web site regularly, or listen to our podcast, you might remember me mentioning a site we redid where the client didn’t like what we’d done. She changed her mind on agreeing to the site design and the strategy we’d devised. I eventually talked her around to testing our new design and […]