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120,000 Reasons To Measure Your Yellow Pages Ads

August 22, 2006 by Brendon Sinclair Leave a Comment

I just called into a client’s business to say hello. Whilst I was there he mentioned he’d drastically reduced his Yellow Pages Phone Book advertising spend – from $120,000 pa down to the absolute minimum.

You see, this guy measures how his marketing is working – as we all should. And he found that over the past 2 years he was spending $120,000 on ads for gross sales of $146,000. That would mean a bit fat loss based on his margins.

My client is in an industry where I’d have thought Yellow Pages would work really well – but it hasn’t.

Are you just assuming your advertising is working?

It’s easy to check – just ask every single person who buys from you “How did you hear of us?”

Simple. Effective. And can save you $120,000 per year.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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