Blog

Mel, the fundraising queen for the Palm Beach Scouts, had a cunning plan I alluded to in a post a couple of weeks ago. You see, the drinks station judged to be the best at the Gold Coast Airport Marathon wins $1,000 – and the Palm Beach Scouts had the responsibility for one of the […]

I just changed the title tag of this site to “Web and Marketing Tips To Make You Money.” The title tag used to be “Tailored Info – Web & Marketing Info.” What this does is changes the feed title this site displays for all those people who read this blog through RSS feeds. I was […]

I was emailing with a client yesterday who mentioned numerous domain names she was registering. I asked her why she was registering all of these domains. Turns out that a web tutor told her that “having multiple domain names all going to the same web-site was an easy cost effective way of getting high up […]

I’ve just sent through a client a quick report on the impact of us managing his Google AdWords campaign. It’s only been a couple of weeks so the data set isn’t great, but it’s good enough. We’ve increased the Click Through Rate by 300%. We’ve decreased the average cost per click from $1.62 to 48 […]

I don’t think I’d be on my own if I described the London 2012 Olympics Logo as rubbish. To add to that, consider this: the logo cost 400,000 British pounds. Many 6 year olds could have done a better job for a free icecream. The Logo Has Done It’s Job But the logo has done […]

Not all marketing is good for us – but smokers with lung cancer already know that. And bad (as in ‘not good for the world’) marketing has been going on for years. Take Shark Fin soup. It’s long been an Asian delicacy – diners pay up to $120 a bowl. Shark Fins Have No Taste […]

This ugg boots and redback boots web site is one of my all time favourites (it’s a site we did 3 years ago to test something). The web site is terrible. It’s a mistake. I’ve done, in total, 3 hours work on it. It costs me $10 pa for the domain name and $10 pa […]

Seth is a highly respected blogger and author. I don’t like Seth for 1 very good reason – he’s better than me (I’m a typical Aussie guy with a huge ego and to admit that takes quite a bit of courage). Seth writes very economically and can get to the heart of the matter with […]

People are always coming to us for an edge in their web site marketing or development and we can generally help fairly quickly. After all, we do this all day every day and know the industry inside out. The quickest and easiest action we take is to simply start testing what’s happening on a web […]

I was asked to review a web site that helps people refinance their home loan and one of the first things I look at it the choice influences on people about to refinance their home loan. I think the top 3 choice influences would be: interest rate ease of getting a home loan (as in […]