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Why I Don’t Want Free Web Hosting

April 9, 2008 by Brendon Sinclair 2 Comments

I don’t want to ever use a free web host for any of our sites – the reason is pretty simple. You get what you pay for. Even if the hosting is superb with all of the bells and whistles, when something goes wrong you need someone accountable to fix it. People are only accountable […]

Using Research For Better Results

April 9, 2008 by Brendon Sinclair 2 Comments

I’ve had a couple of questions over the past week that I thought I’d share: Question 1: What is the best term to optimize my web site for? makeup make-up make up Answer: I have no idea! But here’s how you find out – open up a Google AdWords account and bid on these 3 […]

The Classic Google AdWords Mistake

April 3, 2008 by Brendon Sinclair 1 Comment

Speaking of Google AdWords here is a classic mistake to try and avoid. I just did a search on Google for Canon ink cartridges for our home printer. I typed canon mp530 ink into Google. One of the Google Ads said: Get Canon Mp530 Ink Geunine and compatible ink cartridges Great deals on Canon Mp530 […]

Quick Copy Edit Example

April 3, 2008 by Brendon Sinclair Leave a Comment

I just edited a bit of copy on this web site: From Brendon Sinclair’s web and marketing tips blog – read heaps of articles, blog posts and much more. to Brendon Sinclair’s web and marketing tips blog – get your business booming with real life practical tips and examples to make you more money. ================================== […]

What Would A Lawyer Know About Marketing??!

March 23, 2008 by Brendon Sinclair Leave a Comment

I read through quite a few blogs each day – 152 in my feed and numerous others I find in my web research. Today on a legal marketing blog I found an interesting post: Which is Better: Advertising or Public Relations? Tom Kane has a slight leaning to PR, but it has been my experience […]

This May Be The Nerdiest Thing You See Today

March 20, 2008 by Brendon Sinclair 1 Comment

It’s Mark Wielgus who runs 45n5.com. A different way to give a shout out to others – great stuff by Mark. (Thanks to Shawn Collins for the heads up.)  

How To Do A Survey

March 19, 2008 by Brendon Sinclair Leave a Comment

I was thinking today…….I do it occasionally ;o) Yesterday I was speaking with a client about surveys and the most effective way to get them done. When I say “effective” I don’t mean getting the most done in the shortest period of time. I mean “effective” across a whole range of criteria that includes: useful […]

The One Thing You MUST NOT Do With Your Web Site

March 19, 2008 by Brendon Sinclair Leave a Comment

……is get it built and then leave it there to be found. Get your web site built and then market the hell out of it. Search engine work Pay per click ads Article distribution Print ads Signage Offline PR Online PR and much, much more If you build your web site and don’t market it, […]

The Same Reason You Don’t Want Britney Spears Promoting Your Child Care Centre

March 13, 2008 by Brendon Sinclair 2 Comments

Here in Australia we have a well known ex-sportsman called Glenn McGrath. Glenn is promoting a carbon offset program via Landcare Australia. That’s great – using his profile to help a good cause. But here’s the thing – Glenn drives a Hummer. Yep, a Hummer. The gas guzzling, planet destroying monstrosity of a car. Glenn […]

The 8 Steps To Great Media Coverage

March 13, 2008 by Brendon Sinclair 1 Comment

I’ve had a couple of people ask me about the tricks to getting the excellent media coverage our Perth to Paradise ride received: Firstly, there really aren’t any ‘tricks’……but you do have to give a bit of strategic thought to what you’re doing and why. Whilst what I’m about to say might appear a bit […]

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