David Simpson is a mate of mine who runs a TV commercial production business here on the Gold Coast.
He produces commercials for agencies all over Australia (and beyond) and we were talking today on how the Internet has revolutionised his industry.
You see, now you can get a TV commercial produced (and aired) for a ton less than you ever have before. It’s because the competition is so hot and outsourcing so easy that costs have had to drop.
Range Of Factors = Lower Costs
The combination of a (cheaper than big city) Gold Coast location, reduced production costs, budget air fares, lower Queensland wages, advances in camera and post technology over the last number of years has given rise to a reductions in overall costs which means savings for agencies and their clients.
It’s the same in any business – you have to figure out ways to get your product or service better/faster/cheaper/whatever else influences the buying decision.
Your Point of Difference Has To Be Relevant
With technology companies like mine, it can be pretty obvious.
With your business it might be something else.
But whatever it is, you need a point of difference.
And that point of difference has to be relevant to your potential customers.