I’ve always liked threesomes. Make no mistake about it. They’ve been a favourite of mine for years. In this article I’ll talk about the power of threesomes and then some. Are you ready? Here goes…… To write a good article you need to be informative, entertaining and a little outlandish. If you are provocative, controversial […]
Advertising
Why you might not want to attract as many customers as possible
It’s possible that one of the worst things your marketing can do is attract thousands and thousands of customers to your business. Sounds a bit silly, right? Let me explain….. I had a client. He is a landscaper. Hardworking, experienced and expert. He employed just 1 fellow and they had been in business for years. […]
Why Most High School Web Sites Fail
I went to my son’s High School Graduation last night and got to thinking how the school utilizes their online presence. Sure, they have a little web site with lots of good information. But the site is a marketing tool whether they realise it or not. To be an effective marketing tool, the web site […]
Best Value Dinner I’ve Ever Had – But Up The Creek Doesn’t Have Any Customers
My wife and I went out for dinner on Saturday night with some friends. We went to a little restaurant near our home called ‘Up the Creek’. (Yes, it is indeed situated next to a large creek!) The restaurant has a special deal going: 2 main courses and a bottle of wine for $30. Incredible […]
The Write Way To Success (And Good Manners)
My son Jack (AKA Golden Boy) was recently a finalist in a major community awards here in Australia. The winners were announced for each of the 4 categories at a formal cocktail party in Brisbane, complete with tons of food, drink and music. It was a beautifully organised evening with nothing left to chance. Let […]
The Antarctic Ice Marathon – A Marketers Dream
Want to run a marathon (or 100 km) with a difference? Heard of the Antarctic Ice Marathon? A brilliant race that markets itself. Why? Because it’s so different and chat worthy that guys like me will blog about it, other people will talk about and journalists will write about it. Easy. I’d guess the race organisers wouldn’t spend […]
I Did Not Have Sex With Tania Zaetta………Either
I’ve always been a big fan of Max Markson, one of Australia’s leading agents of all things celebrity. Max never takes anything too seriously (except his 20%!) and finds an angle in everything for his clients. Tania Zaetta is a C A (sorry Max) grade celebrity here in Australia. She was accused last year of having had sex with troops […]