Want to run a marathon (or 100 km) with a difference? Heard of the Antarctic Ice Marathon?
A brilliant race that markets itself.
Because it’s so different and chat worthy that guys like me will blog about it, other people will talk about and journalists will write about it. Easy.
I’d guess the race organisers wouldn’t spend a cent on advertising. It’ll all be done for them.
Having a product or service or story that is so extraordinary that people will talk about it is the perfect marketing strategy.
What can you do to get talked about?