If you’ve spent any time on the internet in the last week, you have probably heard that the social media industry is in meltdown after Facebook announced further changes to the News Feed that will affect Pages. There’s been a lot of hysteria around these changes and there are influencers within the industry labeling it […]
Advertising
The danger of Facebook for business
I’ve always been of the opinion that having all of your eggs in the Facebook basket is bad for business. After all, you don’t want to give complete control of your online presence to a third party who will always act in their own interests. That’s why it’s essential to have a web site and […]
The trouble with using celebrities in your advertising
I recently wrote an article where I said you should *probably* use celebrities in your advertising. It makes for greater cut through – up to 50% higher recognition, added credibility and authority. But, as with everything, there’s a catch. And that catch is brand safety. As we’ve seen with US YouTube brand […]
Nicely Positioned Ad
Now this was a nicely placed ad featuring Julia Roberts for Lancome. But it doesn’t quite fit with Julia’s “I want to be anonymous” line on the cover! Julia wants to be anonymous ……whilst doing ads for major brands! Positioning and placement are vital when marketing, as it can make or break a campaign. Be […]
Should You Use A Celebrity In Your Advertising? Here’s Why You Probably Should
Should I use a celebrity in my advertising?” Good question Brendon, thanks for asking. The answer to this is a pretty clear “Probably”. Sure, it depends on your message and your market and a variety of other factors. But remember this, marketing is about creating awareness as a first step. You only create awareness if […]
Don’t Get Penalised by Facebook – Optimise Your Website for Mobile
Ever click on an article on Facebook and get a little frustrated when it doesn’t load right away? More often than not, you don’t end up reading what you clicked on. Well, if you own one of those sites and Facebook is a part of your overall marketing strategy, you had better look out: Facebook […]
Tailored team all over the countryside
We do a few different things here at Tailored Media and this past weekend has seen the team in all sorts of directions. Firstly, on Saturday morning, our clients at Blink Finance received a fantastic double page spread in the Weekend Gold Coast Bulletin profiling their success. Awesome recognition for a terrific and fast growing […]
The Key to Advertising is Focus
The key to a lot of successful advertising is focus. You find that one major selling point of your product or service and you articulate or represent that, and only that, to your audience. Another way is to demonstrate your product or service is in unexpected ways. Here’s how romance novel publishers Harlequin are demonstrating […]
3 Things that will Change the Way You Think about Your Online Content
The online world is constantly changing, and the marketer’s job is to stay on top of these changes in order to understand how consumers use the internet, and where advertising fits in with that. Incidentally, we happen to be a bunch of marketers here at Tailored, and there are three key trends we’ve found on the […]
How We Use Facebook Lookalike Audiences to Target the Right Customer
It’s no secret that Facebook knows just about everything about everyone. 1.79 billion users, approximately 15 million of which are in Australia, willingly hand over their personal information, including where they live, their age, where they work and their interests every day. Not only that, but when users engage and interact with posts, including photos, […]