Okay, okay. I confess. I’m good. Damn good! You may remember, I mentioned the importance of standing out as an integral part of your marketing. If you’re the same as your competition, then there is no real reason to buy from you. Well, it appears that the good folk at Herron have been reading this […]
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Just so you know it’s not all that easy, here are a few things that didn’t work so well. 1. We had a meeting arranged today with an existing client. It generally takes us an hour (sometimes 2) to get ready for a meeting – we get all relevant documentation together, we buy food for […]
That’s not such a great heading, because there are many things you can do to achieve marketing success. But this one is a biggie! Stand out. You have to stand out. If you are the same as your competitors, then the buyer has no reason to buy from you. It’s sometimes called your unique selling […]
I had the meeting with my $68,000 client this morning. He’s obviously rather happy with how everything is going. He’s a client whom I’ve worked with for a few years now and we get on very well. We play golf together, he drags me along to any networking functions he has and he is a […]
Customers will quite often say “No” to your offer. It’s natural that you won’t make every sale. Here’s what to do when the customer says “No”. Say “Thank you.”Thank the customer for giving you th eopprotunity to sell them something. Just because what you offered didn’t meet their needs, doesn’t mean it is their fault […]
I’m sitting here late on Monday night, preparing for a meeting with a client in the morning. His site was relaunched a month ago and, after not making a sale in the previous two- (2) years, has made over $68,000 in sales in just over 4 weeks. His visitor numbers have gone up x3. I’ve […]