I was having a beer with my brother on Saturday – he’s up from Tasmania (my home state) and I hadn’t seen him for six- (6) years. He manages one of the largest retail businesses in Tasmania (a huge supermarket) and some of the stuff he was telling me was mind-blowing. Did you know that […]
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I have a meeting on Tuesday with advertising reps from a new local radio station (I’ve mentioned this station in previous articles before). We’ll be discussing a possible campaign for a client of ours to the tune of $20,000. Assessing the cost benefit ratio of any advertising is difficult at the best of times. But […]
Mmmmmmmm. I made a mistake about 2 hours ago. I was reviewing the subscribers to our newsletter (we’ll be sending out the first edition with a special Free Report next week) earlier and accidently hit the send button. All of our subscribers received an email from me with this: dftryhgdfghj I feel rather silly. The […]
On most pages on the web site you might notice we have placed an ad for my book at the bottom. The ad contains links over to where you can buy the kit. Someone emailed me yesterday with the suggestion that maybe I would be better off having a testimonial from a happy customer, instead […]
I call this one the magic question because, if you can answer it well, your business will succeed beyond your wildest dreams. Why should the customer do business with you? Keep asking that question. Focus your business around answering it. Focus on what benefits you bring your customers.
Why you positively, absolutely, definitely, without-a-doubt, simply must, without fail read this next bit!!!! We did some work with a new client last week and writing copy was one of the things we did for him. We wrote a headline similar to the one above – cheesy, over the top, used car dealer sort of […]
I often mention on this web site and in my articles that your current customers are a wonderful source of new business. They already know you, they already trust you, etc, etc, etc. But what if you have a one-off product or service? What then? After all the customer doesn’t have a need to buy […]
I frequent a Japanese restaurant about 50 metres from our offices. I order takeaway most days – love Japanese food. The food is presented in quality plastic containers, with chopsticks and a well-branded bag. Although this doesn’t impact on the taste of the food, the owner is smart enough to know that presentation is a […]
Okay guys, here’s a heads up. Just so you know. Despite its name, a ‘joint’ account isn’t what you think it would be for. When my wife told me that she had set us up a joint account I thought “Good for you. About time we set money aside for dope.” It was only after […]
I received another email today (I get quite a few each day) thanking me for the info on this site and telling me that the things I advocate seems so simple and logical. Marketing is usually very, very simple. Following is a great example: One of our clients runs a retail plant nursery. Plants are […]