I’ve just gotten off the phone after having a chat to a client. I’ll call him George…….because that’s his name! (Sick of that joke yet?)
George and I discussed his web site. George told me one idea he had for marketing the site. My response was this:
“That’s a very silly idea George. And the reason why is because I didn’t think of it first!”
George’s idea was a masterstroke. And then he told me his second idea that related to a new product he had developed – a product related to his site.
George and I talked through his web site, the marketing and his product.
“The hard work is about to start….”
George recognises that he has his web site and he has his product. And he recognises that it’s now that the hard work really starts.
Web sites are pretty easy to develop. Do a search on Google and you’ll find thousands of designers. It’s once the web site is up and running that the real work begins.
1. You have to figure out how to get visitors to your web site
2. You have to figure out how to get the right visitors to your web site
3. You have to figure out how to give the visitors a fantastically positive experience
4. You have to figure out how to get your visitors to do what you want – buy stuff, sign up for a newsletter, whatever
5. You have to figure out how to get your visitor to come back and visit again
Ideas are easy. It’s implementing them successfully that is the hard bit.