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Why you should charge for workshops and seminars

March 30, 2004 by Brendon Sinclair Leave a Comment

We are organising our first workshop in our local area. We’ve often had small seminars before, but this one is a fully fledged 4 hour intensive marketing workshop.

We’ve hired out a local hotel’s conference room, we’ve organised a terrific workshop and we’re set to put on an intensive and action packed show.

It’s been an interesting few days as we’ve initiated the marketing of the workshop:

  • Direct Mail
  • Post Office Box leaflet drops
  • Newspaper advertisements
  • Letterbox drops
  • Personal visits
  • Media releases

Psychologically, people believe they get what they pay for. We’ve had a lot more interest in this workshop than in any of our free seminars.

And it’s because we are charging almost $200. For $200 people expect something informative and entertaining. And something great. For free they expect you to try and sell them something.

Charging for the workshop is the best idea we’ve had. People’s expectation of the content is higher. And our perceived expertise is higher.

And that means our clients will receive a great service for their money.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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