We are organising our first workshop in our local area. We’ve often had small seminars before, but this one is a fully fledged 4 hour intensive marketing workshop.
We’ve hired out a local hotel’s conference room, we’ve organised a terrific workshop and we’re set to put on an intensive and action packed show.
It’s been an interesting few days as we’ve initiated the marketing of the workshop:
- Direct Mail
- Post Office Box leaflet drops
- Newspaper advertisements
- Letterbox drops
- Personal visits
- Media releases
Psychologically, people believe they get what they pay for. We’ve had a lot more interest in this workshop than in any of our free seminars.
And it’s because we are charging almost $200. For $200 people expect something informative and entertaining. And something great. For free they expect you to try and sell them something.
Charging for the workshop is the best idea we’ve had. People’s expectation of the content is higher. And our perceived expertise is higher.
And that means our clients will receive a great service for their money.