Tailored Media Blog archives for review - page 75 of 96

Pew Internet have just released some findings that make interesting reading: “Only 38% of users are aware of the distinction between paid or Â?sponsoredÂ? results and unpaid results. And only one in six say they can always tell which results are paid or sponsored and which are not.” That’s interesting because most people say they […]

A recent survey released by lobby group the Parents Jury found that 72% of parents would consider changing where they shopped if a rival supermarket offered lolly-free checkouts. I assume this is because the parents have to deal with whiny kids in the checkout wanting to buy lollies. No Value Whatsoever This sort of survey […]

Every now and then I get asked why we have Google AdWords on this web site. After all, this is a site that is meant to position us as clever, knowledgeable and…did I say clever already?! Some people see having ads on the site as devaluing the site a little. “Heh, they must be going […]

My beautiful daughter Laura, who I mentioned below, has this morning (I dropped her off at 6.30 am) started her first Public Speaking lesson. It’s an 8 week course held by a local Toastmasters group. Public speaking terrifies most people – it’s usually listed as people’s major fear. My Top 7 Tips For Giving A […]

Mmmmm. Sometimes the little guys are best. On Sunday night I emailed Dell support to ask how quickly their ‘Express Delivery’ service was. That’s where you pay a premium and get the computer you ordered sent to you quicker than the standard 10 days. I received an answer late on Monday morning (I’ve deleted the […]

The Proper ‘English’ Suits As you’d probably guess, I’m a big fan of a blog being used by a business web site. It’s really helpful, like this blog is, in giving visitors a sense of the people behind the company and in helping to share information. Sure, it’s not the be all and end all […]

In these enlightened times you could probably develop a good argument that sex doesn’t sell any more. That we’re now too ‘civilised’, too aware of sensitivities related to using sex to sell or just plain over-exposed to pretty women or men being used to sell something. But all that would be wrong. Sex sells. And […]

I read in today’s paper that the Aston Martin used in the James Bond films Thunderball and Goldfinger has sold at auction for more than $2.8 million (AUD) – just under $2.1 million. It’s a 1965 Aston Martin DB which, under normal circumstances, would sell for a lot, lot less than $2.8 million. But, you […]

We’ve all seen businesses use testimonials in their marketing. It aids the credibility of the business to have someone say something good about them. And if the person providing the testimonial is credible to the reader/buyer/viewer/whoever then you are a long way along the road to a sale. One of the best users of a […]

We’re advertising a job here in the office (if you have web skills, video editing skills and audio editing skills then take a look). Of the 24 applications so far, just 4 written to “Brendon Sinclair”. All the rest either don’t write a letter (the majority simply attach their resume and send) or don’t bother […]