Pew Internet have just released some findings that make interesting reading:
“Only 38% of users are aware of the distinction between paid or Â?sponsoredÂ? results and unpaid results. And only one in six say they can always tell which results are paid or sponsored and which are not.”
That’s interesting because most people say they would not use a search engine if the paid and natural results were confusing – according to this new report the average visitor can’t tell the difference anyway.
To the left is an example of Google Ads displaying down the right hand side of their page.
What That All Tells Me
What that tells me is that search engine optimisation and Pay Per Click advertising both play important roles in your online marketing efforts. If you’re not implementing Pay Per Click strategies, now might be the time to do it.