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Most Web Searchers Don’t Know That Ads Are Ads

February 7, 2006 by Brendon Sinclair Leave a Comment

Pew Internet have just released some findings that make interesting reading:

“Only 38% of users are aware of the distinction between paid or Â?sponsoredÂ? results and unpaid results. And only one in six say they can always tell which results are paid or sponsored and which are not.”

That’s interesting because most people say they would not use a search engine if the paid and natural results were confusing – according to this new report the average visitor can’t tell the difference anyway.


Other data I’ve read (and I can’t find the source at present) tells me that only 17% look at the PPC ads down the side, and just 3% click on them (that’s 3% of the total visitors, not 3% of the 17%).

To the left is an example of Google Ads displaying down the right hand side of their page.

What That All Tells Me

What that tells me is that search engine optimisation and Pay Per Click advertising both play important roles in your online marketing efforts. If you’re not implementing Pay Per Click strategies, now might be the time to do it.

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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