We’re advertising a job here in the office (if you have web skills, video editing skills and audio editing skills then take a look).
Of the 24 applications so far, just 4 written to “Brendon Sinclair”. All the rest either don’t write a letter (the majority simply attach their resume and send) or don’t bother to find out my name.
Which I kind of figure, and I could be wrong, is probably an excellent first test of someone’s initiative and focus.
Tip # 1: Find out about the company you want to apply to. After all, they might suck and you might hate working with them.