We’ve been testing some search engine optimisation strategies on a single web page on a site over the past 14 days. The page is on a site that has no relevance to what the page is about We’re targeting an pretty competitive keyword The results so far have been interesting. Using some pretty basic strategies […]
Tailored Media Blog archives for review - page 73 of 96
Check out our extensive articles within our blog categories below.
Why Having Someone Hate Your Product Sometimes Makes It Easier to Market
Here in Australia we’ve just had probably the most eagerly anticipated boxing match in Australian history. 2 locals fighters, Danny Green and Anthony Mundine, fought in Sydney last night for the chance at a World Title Fight. Huge live crowd in excess of 30,000. Massive interest in pubs and clubs screening the fight. And Pay […]
“If Someone Can’t Spell You Can’t Trust Them.”
You probably think that I make this stuff up. I swear I don’t. I had a meeting with a client today. She’s a client who was very unhappy with our work a few weeks back. She wanted us to start again on her web site and do it her way – that was despite seeming […]
Everything Matters
I took a late lunch today and wandered on down to a local cafe. It was 2 pm, a little late for most people’s lunch, and I was the only person in the place. Jason, the cafe owner who I know, came on over for a chat as I ate lunch He had a bunch […]
Rebranding & Revamping Coffee Shops
Our local coffee shop has been sold and the new owner is doing what most new owners do. He’s shut the doors for a couple of weeks and has gutted the interior and is redeveloping the decor of the coffee shop. He is also giving the coffee shop a new name. I’m never sure why […]
Online Search A Powerful Driver Of Offline Sales
Anecdotally, I’ve always known that our web clients generate a lot of their sales from people who originally found them through their web site. Often on a web site there will be multiple ways to contact the business to buy: direct online sale phone number email address email form Now quite often only the direct […]
Yahoo! Set To Change Pay Per Click Model
Yahoo! has released a test version of its new search model in Scandinavia and will expand the rollout to the U.K. in July. Yahoo’?s new model will be similar to that of Google, which ranks search-engine ads by both the amount advertisers pay for keywords and the relevance of the ad. The Google-like algorithm should […]
Reasons Why Print Ads Can’t Compete
On Saturday one of our clients took a display ad in a regional newspaper. This client is a holiday resort who generate quite a bit from their web site but decided to give this newspaper a try. The ad didn’t generate 1 enquiry. The ad didn’t generate 1 booking. The question to ask there is […]
Why Good Ideas Don’t Work
I’ve just revisited a site a client abandoned a year or 2 ago. The site has, without question, the most potential of almost any site we ever developed. Almost everything was perfect: great concept brilliant domain name huge potential audience huge viral marketing potential huge advertising potential huge e-commerce potential We developed the site in […]
Target Your Market (And Add Your Own Experience)
According to research group Forrester Research 20% of people ages 13 to 17 regularly read blogs. And the chances are they’ll continue to embrace this style of content. And according to Bridge Data (I’m referencing others here, I can’t find ‘Bridge Data’ anywhere), 80% of podcasts are listened to on the computer. All modesty aside […]