According to research group Forrester Research 20% of people ages 13 to 17 regularly read blogs. And the chances are they’ll continue to embrace this style of content.
And according to Bridge Data (I’m referencing others here, I can’t find ‘Bridge Data’ anywhere), 80% of podcasts are listened to on the computer.
All modesty aside (!!), I love how we provide access to our podcast at Tailored Podcast. You can just hit the play button or you can download it to your computer.
We did that because we just ‘knew’ that most people would listen to our little show straight on their computer.